COMMERCIAL SIGNS

WHY DO I NEED A COMMERCIAL SIGN?

In today’s competitive market, commercial signs are more than just an accessory – they are essential tools for brand identity and visibility. Whether it’s a storefront sign, a neon display, or an illuminated billboard, a well-designed commercial sign grabs attention, communicates your message, and invites customers in.

What are Commercial Signs?
Commercial signs are visual displays used to promote or identify a business, product, or service. They are typically placed outdoors or inside retail locations to attract passersby, advertise promotions, or establish brand identity.

A strategically placed commercial sign can be the difference between gaining new customers or being overlooked in a busy street or mall.

Types of Commercial Signs

1. Outdoor Signs
– Monument Signs: Ground-level signs often used for large establishments like schools, offices, or parks.
– Pylon Signs: Tall freestanding signs that are visible from long distances, commonly used for malls or gas stations.
– Channel Letter Signs: Individual letters with backlighting, perfect for retail stores and restaurants.
– Billboards: Large-scale advertisements placed in high-traffic areas to promote products and services.

2. Indoor Signs
– Lobby Signs: Designed for reception areas to reinforce brand identity.
– Wayfinding Signs: Help visitors navigate large spaces such as malls, hospitals, or campuses.
– Point-of-Sale (POS) Signs: Displayed near the checkout area to encourage last-minute purchases.

3. LED Displays
– Provide dynamic content that can be updated in real-time.
– Perfect for stores, restaurants, and events where rotating promotions are needed.

4. Vehicle Wraps
– Moving advertisements installed on company vehicles, allowing businesses to advertise wherever they travel.

 

COMMERCIAL SIGNS

WHAT ARE COMMERCIAL SIGNS?

Commercial signage can most easily be split into 2 categories: way finding and advertising. With commercial signage, you either need to show potential customers where to find you, or you want to make your building the focus of attention.